Positioning the business with the right marketing efforts is the key to winning proposals. For SSSPL, the Marketing and Business Development Group is the backbone on which the company stands.
Responsible for marketing assessments to identify target markets, lead generation and qualification, sales, customer and competitive intelligence gathering and ultimately proposal writing, the MBD Group is headed by a dynamic team of professionals.
The team comprises highly focused planners and business managers, well-versed with the product technicalities of each business proposal, who understand, assess and act on the needs of the market and large (enterprise) and medium-sized concerns.
A team of dedicated account managers gets down to the bottom of the client’s needs (business planning), suggests further need-based changes, and provides a single-point contact for the customer. |